In 2012 Tata Technologies unveiled the eMO , a tiny electric concept car with a hypothetical $20,000 price tag and a playful design that caught the attention of visitors and journalists at the North American International Auto Show in Detroit.
On15 Jan 2013 ,Forbes caught up with Kevin Fisher , Tata Technologies’ president of vehicle programs, to find out what happened to that exciting idea.To be fair, this is not a car that Tata ever intended to make. The company called its design a “electric mobility study” (eMO). Besides, Tata Technologies doesn’t make cars; it advises automakers how to make cars,while another arm of the conglomerate, Tata Motors Limited , makes vehicles for the Indian market such as the Indica and the Nano.
For a concept car, though, Tata delved deep, seeking 15 patents and spending what Kevin Fisher would only say was“a considerable amount”to build and refine it over the course of 10 months. For more on the eMO see The story behind the eMO electric MObility – Tata Technologies
Asked whether the eMO is done, Fisher gave the impression that the eMO is very much alive. “We are still investigating on a number of different fronts,” he said. “We haven’t completely finished our mobility study, if you want to put it that way. We’ve developed some other ideas and we’re looking for the right avenue at the right time.”
NOW IF SUCCESSFUL IMAGINE WHAT A 20,000 US DOLLAR ELECTRIC CAR WOULD DO TO THE GLOBAL ——-AND OIL ——-INDUSTRIES
On 27 January 2014 nearly a year after the Forbes interview and probably at a time when the prototype was ready to be tested on the shop floor Karl Slym CEO of Tata Motors the group company which would have MADE THE ELECTRIC CAR WAS FOUND DEAD on a ledge on the fourth floor of the riverside Shangri-La hotel in Bangkok Thailand
British-born Karl Slym was in Thailand for a Tata Motors board meeting He died after falling from a high floor hotel window in a ‘possible suicide’ His wife was asleep in the room they were sharing when he fell Police believe it would be impossible to ‘accidentally fall’ from the window Officers said Mr Slym rowed with his wife Sally the night before he died
Cyrus Mistry the Tata Motors CEO and Tata Group Chairman has not spoken on the Electric car Tata group chairman Cyrus Mistry is to take charge of Tata Motors – parent group of Jaguar Land Rover – following the death of the India car firm’s managing drector Karl Slym.Mr Mistry, the overall head of the global giant, will be an interim replacement for Mr Slym, who died after falling from a hotel window in Bangkok last month.