Richard Thaler is an economist  perhaps best known as a theorist in behavioral finance, and for his collaboration with Daniel Kahneman and others in further defining that field. In 2017, he was awarded the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics

The Swedish  Central Bank which awards the Nobel Prize for Economics announcing that Richard Thaler was the 2017 winner of the Sveriges Riksbank Nobel Prize in economics stated that Thaler “has incorporated psychologically realistic assumptions into analyses of economic decision-making. By exploring the consequences of limited rationality, social preferences, and lack of self-control, he has shown how these human traits systematically affect individual decisions as well as market outcomes.”

What it did not say was that a large part of Thaler’s “Behavioural Economics'”  revolves around manipulation of public perception to steer people towards making choices the manipulators want


Government of UK  mandated employers to establish an ‘automatic enrolment‘ scheme in 2012.This meant that workers would be automatically placed into a firm’s scheme, and contributions would be deducted from their pay packet, unless they formally requested to be exempted.Source

Now each firm cannot invest the workers pension funds So what they do is hand over that money in the firms scheme to a Pension Fund

These funds charge between 0.3-05 % of the amount invested per year

Thaler supported the concept of demonetization as a step towards a cashless society

A cashless society leaves all the members of the society at the mercy of the bankers or institutions managing credit/debit cards The banks/financial bodies managing digital payment structures can at the click of a mouse wipe out the life saving of any person who it doesnt like

Cashless says Richard is a good step to fight corruption Strangely many or most massive white collar scams dont involve cash Many such scams involve Thalers fellow Jews

Maybe Thaler can use some behavioural science to explain the massive overrepresentation  of Jews in mega white collar scams

Richard Thaler  who is Jewish and Cass Sunstein also Jewish  have co written a book titled Nudge: Improving Decisions About Health, Wealth, and Happiness (Yale University Press, 2008). Nudge discusses how public and private organizations can help people make better choices in their daily lives.

“People often make poor choices – and look back at them with bafflement!” Thaler and Sunstein write. “We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself.” Thaler and his co-author coined the term choice architect.

What is Choice Architecture? Choice architecture is the design of different ways in which choices can be presented to consumers, and the impact of that presentation on consumer decision-making. For example, the number of choices presented, the manner in which attributes are described, and the presence of a “default” can all influence consumer choice.

As a result, advocates of libertarian paternalism and asymmetric paternalism have endorsed the  deliberate design of choice architecture to nudge consumers  toward personally and socially desirable behaviors like saving for retirement, choosing healthier foods, or registering as an organ donor.

Some Economists and Political Scientists think the very term Libertarian Paternalism is an Oxymoron


Its just a coincidence that almost all the Nudgers and Default Pickers and Choice Architects are Jews

All of this would be Academic mumbo jumbo but unfortunately people like Sustein are well entrenched in Government Sunstein was the Administrator of the White House Office of Information and Regulatory Affairs in the Obama administration from 2009 to 2012

These techniques have consequently become popular among policymakers, leading to the creation of the UK’s Behavioural Insights Team and White House “Nudge Unit” also known as the Social and Behavioral Sciences Team (SBST)

While Sustein lead the US team Thaler lead the British

The Behavioural Insights Team (BIT), also known unofficially as the “Nudge Unit“,  originally set up as a team within the Cabinet Office, it is now a limited company,  Behavioural Insights Limited. It is headed by psychologist David Halpern.(surprise surprise hes Jewish)The Behavioural Insights Team (BIT) is a social purpose company.  jointly owned by the UK Government; Nesta (the innovation charity); and our employees.

Who founded Nesta ? David Putnam (Lord Putnam)  His err …….persuasion? Jewish of course

Lord Putnam


David  Halpern and his his book “Inside the Nudge Unit”

Back to Sunstein

Cass Sunstein and wife Samantha Power

He wants the State to stop recognizing and issuing marriage lisences

In Nudge: Improving Decisions About Health, Wealth, and Happiness, Sunstein proposes that government recognition of marriage be discontinued.“Under our proposal, the word marriage would no longer appear in any laws, and marriage licenses would no longer be offered or recognized by any level of government,” argues Sunstein. Effectively Sunstein wanted to turn the US into a nation of bastards and destroy the ties of family

He wants Government agents (and their allies) to enter chat rooms, online social networks, or even real-space groups and attempt to undermine percolating conspiracy theories(Thank Sunstein for any Govt troll you meet)

Sunstein co-authored a 2008 paper with Adrian Vermeule, titled “Conspiracy Theories,” dealing with the risks and possible government responses to conspiracy theories resulting from “cascades” of faulty information within groups that may ultimately lead to violence. In this article they wrote, “The existence of both domestic and foreign conspiracy theories, we suggest, is no trivial matter, posing real risks to the government’s antiterrorism policies, whatever the latter may be.”

As of now at least officially govt agencies using the “nudge theory” do so in relatively minor issues but with time and experiance the “nudges” or manipulation is going to be widspread in areas like  education, personal finance, health care, mortgages and credit cards

Dont worry though , the people who take away  your free choice and manipulate you have done a cost analysis  have already decided that the Price is worth it



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